TY - JOUR AB - VL - 2 IS - 1 SN - 1464-6668 DO - 10.1108/IJSMS-02-01-2000-B004 UR - https://doi.org/10.1108/IJSMS-02-01-2000-B004 AU - Chalip Laurence AU - Green B. Christine AU - Velden Lee Vander PY - 2000 Y1 - 2000/01/01 TI - The Effects of Polysemic Structures on Olympic Viewing T2 - International Journal of Sports Marketing and Sponsorship PB - Emerald Group Publishing Limited SP - 29 EP - 47 Y2 - 2024/04/24 ER -