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The Effects of Polysemic Structures on Olympic Viewing

Laurence Chalip (School of Marketing and Management at Griffith University)
B. Christine Green (School of Marketing and Management at Griffith University)
Lee Vander Velden (Department of Kinesiology University of Maryland College Park, MD 20742-2611 U.S.A.)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 March 2000

Keywords

Citation

Chalip, L., Green, B.C. and Velden, L.V. (2000), "The Effects of Polysemic Structures on Olympic Viewing", International Journal of Sports Marketing and Sponsorship, Vol. 2 No. 1, pp. 29-47. https://doi.org/10.1108/IJSMS-02-01-2000-B004

Publisher

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Emerald Group Publishing Limited

Copyright © 2000 by Winthrop Publications Limited