An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 March 2000
Keywords
Citation
Kolbe, R. and James, J.D. (2000), "An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan", International Journal of Sports Marketing and Sponsorship, Vol. 2 No. 1, pp. 14-28. https://doi.org/10.1108/IJSMS-02-01-2000-B003
Publisher
:Emerald Group Publishing Limited
Copyright © 2000 by Winthrop Publications Limited