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An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan

Richard Kolbe (Associate Professor of Marketing at Kent State University)
Jeffrey D. James (Assistant Professor at the University of Illinois)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Publication date: 1 March 2000

Keywords

Citation

Kolbe, R. and James, J.D. (2000), "An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan", International Journal of Sports Marketing and Sponsorship, Vol. 2 No. 1, pp. 14-28. https://doi.org/10.1108/IJSMS-02-01-2000-B003

Publisher

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Emerald Group Publishing Limited

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