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Government-public relationships in the context of mega sport events: conceptualisation and scale development

Sungkyung Kim (Department of Sport Management, School of Sport Exercise and Health Sciences, Loughborough University, Loughborough, UK) (Department of Sport Management, Faculty of Health Sciences and Sport, University of Stirling, Stirling, UK)
Argyro Elisavet Manoli (Department of Sport Management, School of Sport Exercise and Health Sciences, Loughborough University, Loughborough, UK) (Marketing and Management, University of Bergamo, Bergamo, Italy)
Do Young Pyun (Department of Sport Management, School of Sport Exercise and Health Sciences, Loughborough University, Loughborough, UK)
James Andrew Kenyon (Department of Sport Management, School of Sport Exercise and Health Sciences, Loughborough University, Loughborough, UK)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 17 October 2023

Issue publication date: 2 November 2023

156

Abstract

Purpose

Enthusiasm for hosting mega sport events has been dampened mainly due to the opposition of local communities. Although the use of public relations that aims for two-way communication to build mutual understanding and the long-term relationship could be an effective tool in diminishing the opposition, little research exists that interprets the social concern with public relations theoretical lens. In this light, the primary purpose of the present study was to conceptualise government-public relationships in the context of mega sport events and to develop a valid and psychometrically sound scale to measure the relationship quality between two entities.

Design/methodology/approach

An initial pool of 23 potential government-public relationship items was drawn through item generation processes, including research synthesis and content validity. Then, this study collected 254 respondents via online surveys and split the total sample into two sets for exploratory factor analysis and (n = 127) and confirmatory factor analysis (n = 127).

Findings

As a result, the scale of the government-public relationships consists of 17 items representing three dimensions: control mutuality, trust and satisfaction.

Originality/value

The developed government-public relationship scale furnishes event marketers and researchers with a solid framework and a measurement tool for empirical examinations. The current research reveals that the dimensionality, reliability and validity of the three latent government-public relationships dimensions are satisfactory while failing to meet the general consensus that commitment is an important dimension of the existing organisation-public relationships scale.

Keywords

Citation

Kim, S., Manoli, A.E., Pyun, D.Y. and Kenyon, J.A. (2023), "Government-public relationships in the context of mega sport events: conceptualisation and scale development", International Journal of Sports Marketing and Sponsorship, Vol. 24 No. 5, pp. 1055-1074. https://doi.org/10.1108/IJSMS-01-2023-0007

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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