Is It Possible To Replace A Successful Sponsor?
Lucy McCrickard
(Director Sponsorship, Ketchum Sponsorship, Tower House, 8-14 Southampton Stree London WC2E 7HA)
T. Bettina Cornwell
(Professor of Marketing, University of Memphis, Memphis, TN 38152, USA)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 November 1999
55
Keywords
Citation
McCrickard, L. and Cornwell, T.B. (1999), "Is It Possible To Replace A Successful Sponsor?", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 4, pp. 49-55. https://doi.org/10.1108/IJSMS-01-04-1999-B005
Publisher
:Emerald Group Publishing Limited
Copyright © 1999 by Winthrop Publications Limited