Sports Sponsorship Evaluation: A Behavioural Analysis
Janet Hoek
(Senior Lecturer, Dept of Marketing, Massey University, Private Bag 11-222, Palmerston North, New Zealand)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 November 1999
402
Keywords
Citation
Hoek, J. (1999), "Sports Sponsorship Evaluation: A Behavioural Analysis", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 4, pp. 16-32. https://doi.org/10.1108/IJSMS-01-04-1999-B003
Publisher
:Emerald Group Publishing Limited
Copyright © 1999 by Winthrop Publications Limited