An Interview with Jeff Price, Vice President of US Sponsorships & Events, MasterCard International

David Shani (Professor of Marketing, Kean University, 1000 Morris Ave Union, NJ 07083, USA)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Publication date: 1 November 1999

Abstract

Keywords

Citation

David Shani (1999) "An Interview with Jeff Price, Vice President of US Sponsorships & Events, MasterCard International", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 4, pp. 2-15

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DOI

: https://doi.org/10.1108/IJSMS-01-04-1999-B002

Publisher

:

Emerald Group Publishing Limited

Copyright © 1999 by Winthrop Publications Limited

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