Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 September 1999
Keywords
Citation
Shibli, S. and Gratton, C. (1999), "Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 3, pp. 54-71. https://doi.org/10.1108/IJSMS-01-03-1999-B005
Publisher
:Emerald Group Publishing Limited
Copyright © 1999 by Winthrop Publications Limited