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Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships

Simon Shibli (Leisure Industries Research Centre, Sheffield Hallam University, Unit 1 Science Park, Howard Street, Sheffield S1 2LX, UK)
Chris Gratton (Leisure Industries Research Centre, Sheffield Hallam University, Unit 1 Science Park, Howard Street, Sheffield S1 2LX, UK)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 September 1999

93

Keywords

Citation

Shibli, S. and Gratton, C. (1999), "Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 3, pp. 54-71. https://doi.org/10.1108/IJSMS-01-03-1999-B005

Publisher

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Emerald Group Publishing Limited

Copyright © 1999 by Winthrop Publications Limited

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