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Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests

Rafael Aguilar-Manjarrez (Leeds University, Business School, University of Leeds, Leeds LS2 9JT, USA)

Des Thwaites (Leeds University, Business School, University of Leeds, Leeds LS2 9JT, USA)

John Maule (Leeds University, Business School, University of Leeds, Leeds LS2 9JT, USA)

ISSN: 1464-6668

Article publication date: 1 June 1999

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