TY  - JOUR
AB  - 
VL  - 1
IS  - 1
SN  - 1464-6668
DO  - 10.1108/IJSMS-01-01-1999-B003
UR  - https://doi.org/10.1108/IJSMS-01-01-1999-B003
AU  - Meenaghan Tony
PY  - 1999
Y1  - 1999/01/01
TI  - Commercial Sponsorship - The Development of Understanding
T2  - International Journal of Sports Marketing and Sponsorship
PB  - Emerald Group Publishing Limited
SP  - 11
EP  - 23
Y2  - 2024/04/24
ER  -