TY - JOUR AB - Purpose Outside farming, pluriactivity is generally considered as undesirable, whereas agricultural economists tend to recommend part-time farming. This contradiction is to be solved. The paper aims to discuss this issue.Design/methodology/approach Linking tax-payer and statistical farm-level data from Norway, the authors tested how profitable part-time farming is for Norwegian farm households.Findings The analysis showed that concentrating on either working on-farm or off-farm generates a higher household income than combining the two.Practical implications Part-time farming may be a lifestyle decision, but apparently is not economically optimal for most farms.Originality/value The contribution solves an apparent contradiction between the discourses inside and outside agriculture. VL - 44 IS - 1 SN - 0306-8293 DO - 10.1108/IJSE-10-2014-0207 UR - https://doi.org/10.1108/IJSE-10-2014-0207 AU - Mittenzwei Klaus AU - Mann Stefan PY - 2017 Y1 - 2017/01/01 TI - The rationale of part-time farming: empirical evidence from Norway T2 - International Journal of Social Economics PB - Emerald Publishing Limited SP - 53 EP - 59 Y2 - 2021/03/08 ER -