TY - JOUR AB - Purpose The purpose of this paper is to provide a review of the mobile shopping (m-shopping) acceptance literature to bring international marketing and consumer research attention to m-shopping acceptance factors and limitations in current understandings to propose recommendations for further academic and retailing attention.Design/methodology/approach Keyword searches identified the consumer-focused literature across mobile commerce, m-shopping, mobile browsing and mobile purchasing, published in English language journals. A classification framework is created and a time frame is established to provide a more focused direction for research.Findings Despite the growing popularity of consumers adopting m-shopping activities and the increasing academic attention, consumer m-shopping utilisation remains low and research into its causes remains in its infancy. This paper has subsequently identified a variety of recommendations for further research, including further insights into perceived risk, user vs non-user behaviours, the multi-stage shopping process, incorporation of time considerations and theoretical development.Originality/value There has yet been a review of the m-shopping literature collaborating literary findings and limitations in the consumer m-shopping environment. Three major themes arise in this paper. First, there are a variety of factors affecting consumer willingness to accept m-shopping which are often incorporated in existing theory in a sporadic manner. Second, factors can create positive and/or negative consumer perceptions, requiring further insight. Finally, research limitations predominantly surround theoretical and methodological constraints, prompting for wider geographical and more longitudinal approaches to research. VL - 45 IS - 6 SN - 0959-0552 DO - 10.1108/IJRDM-09-2016-0164 UR - https://doi.org/10.1108/IJRDM-09-2016-0164 AU - Marriott Hannah R. AU - Williams Michael D. AU - Dwivedi Yogesh K. PY - 2017 Y1 - 2017/01/01 TI - What do we know about consumer m-shopping behaviour? T2 - International Journal of Retail & Distribution Management PB - Emerald Publishing Limited SP - 568 EP - 586 Y2 - 2024/09/19 ER -