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Industry 4.0 enablers in retailing: a literature review

Roberto Bruni (Economics and Law, Universita degli Studi di Cassino e del Lazio Meridionale, Cassino, Italy)
Michela Piccarozzi (Economy, Engineering, Society and Business Organisation, University of Tuscia, Viterbo, Italy)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 21 January 2022

Issue publication date: 15 June 2022

1605

Abstract

Purpose

The aim of this paper is to study and describe the Industry 4.0 (I4.0) concept in the retail industry by identifying the technology enablers, the benefits and the challenges involved in adopting these technologies.

Design/methodology/approach

The work is built on a systematic literature review (SLR) about the I4.0 concept within retail studies through the enablers codified by the Industry 4.0 literature.

Findings

The concept of Industry 4.0 within the retail context is presented through three relevant technology enablers I4.0 emerges as a latent concept represented by technologies adopted to study customer behaviour and manage customer relationships and, partially, to optimise retail management. Furthermore, the paper highlights the benefits and challenges stemming from the adoption of I4.0 technology enablers in the retail industry.

Originality/value

The use of a SLR to describe the I4.0 concept in the retail industry identifying the relevant technology enablers and their relations. The article lays the foundations for future studies on the integrated effects of the contemporary actions of multiple technologies on retail management.

Keywords

Citation

Bruni, R. and Piccarozzi, M. (2022), "Industry 4.0 enablers in retailing: a literature review", International Journal of Retail & Distribution Management, Vol. 50 No. 7, pp. 816-838. https://doi.org/10.1108/IJRDM-07-2021-0314

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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