To read the full version of this content please select one of the options below:

Measuring maturity of value co-creation practices and its influence on market performance

Luciana Ronchi (FURB – Regional University of Blumenau, Blumenau, Brazil)
Gerson Tontini (FURB – Regional University of Blumenau, Blumenau, Brazil)
Carlos Eduardo Carvalho (Unoesc, Chapecó, Brazil)

International Journal of Quality and Service Sciences

ISSN: 1756-669X

Article publication date: 19 May 2021

Issue publication date: 23 June 2021

260

Abstract

Purpose

The purpose of this paper is to propose a model to measure maturity in value co-creation practices and to evaluate its relationship with the market performance of textile companies.

Design/methodology/approach

The data were obtained through quantitative research with 100 companies of the Brazilian textile sector. A structural equation modeling was performed to verify the relationship between the constructs of the proposed model.

Findings

The results confirm the proposed model and show that, in addition to a direct impact, the relationship between the maturity of value co-creation practices and market performance also occurs indirectly, by meeting customer expectations. Value co-creation processes can meet customer expectations, leading the company to better market performance.

Originality/value

A model for assessing the maturity of value co-creation practices enables companies to diagnose their current situation, thereby supporting them in managing these practices and leading to better market performance.

Keywords

Acknowledgements

This paper forms part of a special section “QMOD-ICQSS Conference”, guest edited by Su Mi Dahlgaard-Park.

Funding: Research supported by CNPq – National Research Council, Brazil, Research Productivity Grant.

Citation

Ronchi, L., Tontini, G. and Carvalho, C.E. (2021), "Measuring maturity of value co-creation practices and its influence on market performance", International Journal of Quality and Service Sciences, Vol. 13 No. 2, pp. 216-235. https://doi.org/10.1108/IJQSS-03-2020-0048

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

Related articles