The purpose of this paper is to propose a model to measure maturity in value co-creation practices and to evaluate its relationship with the market performance of textile companies.
The data were obtained through quantitative research with 100 companies of the Brazilian textile sector. A structural equation modeling was performed to verify the relationship between the constructs of the proposed model.
The results confirm the proposed model and show that, in addition to a direct impact, the relationship between the maturity of value co-creation practices and market performance also occurs indirectly, by meeting customer expectations. Value co-creation processes can meet customer expectations, leading the company to better market performance.
A model for assessing the maturity of value co-creation practices enables companies to diagnose their current situation, thereby supporting them in managing these practices and leading to better market performance.
This paper forms part of a special section “QMOD-ICQSS Conference”, guest edited by Su Mi Dahlgaard-Park.
Funding: Research supported by CNPq – National Research Council, Brazil, Research Productivity Grant.
Ronchi, L., Tontini, G. and Carvalho, C.E. (2021), "Measuring maturity of value co-creation practices and its influence on market performance", International Journal of Quality and Service Sciences, Vol. 13 No. 2, pp. 216-235. https://doi.org/10.1108/IJQSS-03-2020-0048
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