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Storytelling: a co-creative process to support value-based leadership

Kristen Snyder (Department of Quality Management, Mid Sweden University, Östersund, Sweden)
Christer Hedlund (Mid Sweden University, Ostersund, Sweden)
Pernilla Ingelsson (Department of Quality Technology and Management, Mechanical Engineering and Mathematics (KMM), Mid Sweden University, Östersund, Sweden)
Ingela Bäckström (Department of Quality Technology and Management, Mid Sweden University, Östersund, Sweden)

International Journal of Quality and Service Sciences

ISSN: 1756-669X

Article publication date: 18 September 2017

Abstract

Purpose

The purpose of this paper is to identify constraints and possibilities to develop a value-based leadership in manufacturing using storytelling as a co-creative method and process.

Design/methodology/approach

A multi-site case study was conducted in which storytelling was used as a data collection tool and co-creative process to explore dimensions in the company’s cultures that could provide a deeper understanding about the constraints and possibilities that exist for developing value-based leadership in manufacturing.

Findings

Storytelling has a positive impact on leadership and communication highlighting important aspects of the organizational culture to support sustainable development and innovation.

Originality/value

This study demonstrates how storytelling can be used by leaders in manufacturing to build cultures of innovation and sustainability. And identifies constrains and possibilities for developing value-based leadership.

Keywords

Citation

Snyder, K., Hedlund, C., Ingelsson, P. and Bäckström, I. (2017), "Storytelling: a co-creative process to support value-based leadership", International Journal of Quality and Service Sciences, Vol. 9 No. 3/4, pp. 484-497. https://doi.org/10.1108/IJQSS-02-2017-0009

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited