Destination quality, fantasy experience and revisit intention: a study on domestic honeymoon tourism

Abstract

Purpose

This study examines how domestic honeymoon destination quality contributes to achieving honeymooners' fantasy experience and how fantasy experience impacts honeymooners' revisit intention.

Design/methodology/approach

Using the convenience sampling technique, 202 self-administrated survey questionnaires were collected (184 considered useable) from domestic honeymooners who had experienced honeymoon trip. The analysis was performed by employing partial least squares structural equation modeling (PLS-SEM) using SmartPLS 4.0.

Findings

The findings indicate that honeymoon destination image strongly and significantly influenced honeymooners' fantasy experience, followed by honeymooners' privileges, service providers, social aspects and accommodation. At the same time, the dining experience and honeymoon expenses had no significant impact on the honeymooners' fantasy experience. Notably, honeymooners' fantasy experience also had a strong and significant effect on their revisit intention to honeymoon destination in the future.

Originality/value

This study has an important theoretical contribution, being the first to explore the post-consumption behavior, that is, fantasy experience and revisit intention of domestic honeymooners in tourism literature. The study also has important implications for tourism industry stakeholders, that is, government, tourism department and officials, honeymoon tour planners and hotel managers, to make honeymoon destinations more attractive and fascinating, especially among newlywed couples and the young generation of tourists.

Citation

Kumar, P., Ahlawat, P., Aggarwal, V., Kumar, P. and Bhoria, N. (2023), "Destination quality, fantasy experience and revisit intention: a study on domestic honeymoon tourism", International Journal of Quality & Reliability Management, Vol. 40 No. 8, pp. 1899-1924. https://doi.org/10.1108/IJQRM-10-2022-0297