The diffusion of social media among public administrations has significantly grown in the last years. This phenomenon has created a field of research that seeks to understand the adoption and impact of social media in the public sector. The purpose of this paper is to identify the factors that make social media successful in Spanish local governments.
The paper is based on an adapted version of a neo-institutional model: Enacting Electronic Government Success (EEGS). The data have been collected through three main sources: primary data from a questionnaire designed and conducted by the authors, secondary data of statistical sources, and tertiary data collected through Klout Score.
The results from a survey and statistical analysis provide preliminary validation of the model and show a direct relationship between organizational, institutional, and environmental factors with the successful use of social media in local public administrations. The data analysis shows that ten variables jointly explain 54.6 percent (adjusted R2=0.546) of the variability observed in the dependent variable.
First, the analysis model used represents a limited sample size to carry out a complex quantitative analysis. Second, the use of Klout Scores can offer some bias. Finally, certain variables complicate the comparative potential of the study.
This study provides original primary data and contributes to the growing field of study related to social technologies in public administrations. This research also confirms in an exploratory way the validity of the EEGS model.
This research has been possible with the support of the research programme S2015/HUM-3466 NEW TRUST-CM (Comunidad de Madrid) and research project CSO2013-48641-C2-1-R (Ministerio de Economía y Competitividad).
Criado, J.I., Rojas-Martín, F. and Gil-Garcia, J.R. (2017), "Enacting social media success in local public administrations: An empirical analysis of organizational, institutional, and contextual factors", International Journal of Public Sector Management, Vol. 30 No. 1, pp. 31-47. https://doi.org/10.1108/IJPSM-03-2016-0053
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