To read this content please select one of the options below:

Green service production in healthcare and role of value chain flexibility

Pradeep Kumar (Department of Marketing, IIM Ranchi, Ranchi, India)

International Journal of Productivity and Performance Management

ISSN: 1741-0401

Article publication date: 15 July 2020

Issue publication date: 27 October 2020

495

Abstract

Purpose

This paper aims to understand the specific role of value chain flexibility (VCF) in the strategies of green service production (GSP) in healthcare. The study explores the key dimensions of VCF and their linkages with the current GSP strategies in healthcare firms.

Design/methodology/approach

The study uses an exploratory case study with three representative national-level healthcare firms in India. A multiple case study methodology was utilized to explore the relationships between GSP and VCF.

Findings

The findings of the study suggest that several strategies for GSP require the support of multiple dimensions of VCF. More importantly, the role of each dimension of VCF depends upon the innovativeness of green service design, green procurement and green service practices.

Research limitations/implications

The study was conducted in the emerging healthcare market of India. Thus, the generalizability of the framework needs to be tested in another context. The study reports the employee's perception, and the patients’ (customers) views were not included.

Originality/value

The study is a first step to understand the theoretical perspectives of the relationships between GSP and VCF by exploring the underlying concepts. Furthermore, the study explicates the dynamics of their interplay in a systematic way and contributes to a framework of GSP and VCF in the healthcare context.

Keywords

Acknowledgements

The author is thankful to Dr Esha Saha, Assistant Professor, Rajagiri Business School, Kochi, India, for her constant support in carrying out this study. In particular, her valuable suggestions and support in the design of tables and figures of the results are acknowledged by the author. The useful comments of the anonymous reviewers also helped to shape and modify the manuscript.

Citation

Kumar, P. (2020), "Green service production in healthcare and role of value chain flexibility", International Journal of Productivity and Performance Management, Vol. 69 No. 8, pp. 1721-1742. https://doi.org/10.1108/IJPPM-12-2019-0602

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

Related articles