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Linking firms' strategies with firm performance: mediating role of network value in telecom industry

Riffat Blouch (COMSATS University Islamabad, Islamabad, Pakistan)
Khuda Bakhsh (COMSATS University Islamabad, Islamabad, Pakistan)
Wajid Shakeel (COMSATS University Islamabad, Islamabad, Pakistan)
Muhammad Majid Khan (COMSATS University Islamabad, Islamabad, Pakistan)
Aiza Yasmeen (COMSATS University Islamabad, Islamabad, Pakistan)

International Journal of Productivity and Performance Management

ISSN: 1741-0401

Article publication date: 19 July 2021

Issue publication date: 30 January 2023




The purpose of the current study is to investigate the role network value of firm on the relationship between firm strategic initiatives on firm performance by managing the market antecedents including user's expectations, user's coordination and user's compatibility.


The current study uses secondary date of telecom industry of Pakistan, India and China. The data obtained were later subjected to the analysis using CASUALMED procedures of statistical analysis software (SAS).


The findings from the study projected that strategic drivers played an important role in leveraging the firms' performance. The results also confirm that in order to increase the firm performance, the network value of firms' plays a very crucial role.

Research limitations/implications

Despite making novel contribution, the present study has few limitations, need researchers' attention to be explained in the future, which includes narrow population size, not being able to work on indirect network effects and the theoretical explanation of behavioral antecedents of network value.

Practical implications

The present research have potential applications for managers of telecom industry, which in turn would help them to develop the strategies that they could build to leverage their network value and firms' performance.


The current study has made a considerable contribution in the literature by proposing a model that adds to the theoretical foundation of strategic management of the firm. So, closely considering these insights would be helping for the firms to leverage its network value in mobile telecommunication industry.



Blouch, R., Bakhsh, K., Shakeel, W., Khan, M.M. and Yasmeen, A. (2023), "Linking firms' strategies with firm performance: mediating role of network value in telecom industry", International Journal of Productivity and Performance Management, Vol. 72 No. 2, pp. 516-531.



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