Can trust moderate the relationship between supplier–buyer relationship and supply chain sustainability?
International Journal of Pharmaceutical and Healthcare Marketing
ISSN: 1750-6123
Article publication date: 14 January 2022
Issue publication date: 26 April 2022
Abstract
Purpose
This study aims to assess the effect of supplier–buyer association on supply chain sustainability using the pharmaceutical industry in Ghana as a case study.
Design/methodology/approach
The study used a quantitative research approach. The study design was a cross-sectional survey design. The unit of analysis for the study was top-level managers of pharmaceutical companies in Ghana. By the use of the purposive and convenience sampling techniques, 90 respondents from pharmaceutical firms in Ghana were included. The study used descriptive statistics, t-test and regression tools in the data analysis.
Findings
It was discovered that trust mediates positively the relationship between supplier–buyer relationship and supply chain sustainability. Moreover, the study found that supplier–buyer relationship (SBR) has a significant and positive impact on supply chain sustainability.
Practical implications
The study concluded that SBR is the foundation upon which effective supply chain and supply chain sustainability are established.
Originality/value
This paper provides researchers with a contemporary perspective toward understanding the relationship between SBR and supply chain sustainability and the mediating role of trust.
Keywords
Citation
Mallet, M.-A., Owusu Kwateng, K. and Nuertey, D. (2022), "Can trust moderate the relationship between supplier–buyer relationship and supply chain sustainability?", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 16 No. 2, pp. 222-242. https://doi.org/10.1108/IJPHM-10-2020-0086
Publisher
:Emerald Publishing Limited
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