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Can trust moderate the relationship between supplier–buyer relationship and supply chain sustainability?

Mary-Ann Mallet (Department of Supply Chain and Information Systems, KNUST School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana)
Kwame Owusu Kwateng (Department of Supply Chain and Information Systems, KNUST School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana)
Dorcas Nuertey (Department of Supply Chain and Information Systems, KNUST School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana)

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Article publication date: 14 January 2022

Issue publication date: 26 April 2022

654

Abstract

Purpose

This study aims to assess the effect of supplier–buyer association on supply chain sustainability using the pharmaceutical industry in Ghana as a case study.

Design/methodology/approach

The study used a quantitative research approach. The study design was a cross-sectional survey design. The unit of analysis for the study was top-level managers of pharmaceutical companies in Ghana. By the use of the purposive and convenience sampling techniques, 90 respondents from pharmaceutical firms in Ghana were included. The study used descriptive statistics, t-test and regression tools in the data analysis.

Findings

It was discovered that trust mediates positively the relationship between supplier–buyer relationship and supply chain sustainability. Moreover, the study found that supplier–buyer relationship (SBR) has a significant and positive impact on supply chain sustainability.

Practical implications

The study concluded that SBR is the foundation upon which effective supply chain and supply chain sustainability are established.

Originality/value

This paper provides researchers with a contemporary perspective toward understanding the relationship between SBR and supply chain sustainability and the mediating role of trust.

Keywords

Citation

Mallet, M.-A., Owusu Kwateng, K. and Nuertey, D. (2022), "Can trust moderate the relationship between supplier–buyer relationship and supply chain sustainability?", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 16 No. 2, pp. 222-242. https://doi.org/10.1108/IJPHM-10-2020-0086

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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