TY - JOUR AB - VL - 8 IS - 4 SN - 1750-6123 DO - 10.1108/IJPHM-09-2014-0050 UR - https://doi.org/10.1108/IJPHM-09-2014-0050 AU - Mukherjee Avinandan PY - 2014 Y1 - 2014/01/01 TI - Public health, healthcare innovations and marketing T2 - International Journal of Pharmaceutical and Healthcare Marketing PB - Emerald Group Publishing Limited Y2 - 2024/09/23 ER -