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Exploring diabetic patients’ intention to switch POCT self-monitoring glucose devices: investigating influence of perceived usefulness and perceived ease of use

Geetha Krishnan (VIT Business School, Vellore Institute of Technology, Vellore, India)
Raghuram J.N.V. (VIT Business School, Vellore Institute of Technology, Vellore, India)

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Article publication date: 16 October 2024

24

Abstract

Purpose

The study aims to examine diabetic patients’ switching intentions toward self-monitoring blood glucose devices, incorporating perceived usefulness and perceived ease of use, with switching cost as a moderator.

Design/methodology/approach

A self-administered questionnaire was developed using established measuring scales. Data from 321 respondents was collected and analyzed using the partial least squares structural equation modeling approach.

Findings

Results indicate that perceived usefulness and perceived ease of use influence switching intention. Switching cost does not moderate the perceived usefulness, perceived ease of use and switching intention. This study reveals important information for healthcare practitioners and device manufacturers.

Originality/value

The significance and originality of this study stem from its pioneering investigation into the switching intentions of diabetic patients regarding self-monitoring glucose devices through the application of the technology acceptance model, thereby addressing a notable gap in the existing literature on diabetes management and technology adoption, which has lacked comprehensive examination of patients’ transition behaviors in this specific context.

Keywords

Citation

Krishnan, G. and J.N.V., R. (2024), "Exploring diabetic patients’ intention to switch POCT self-monitoring glucose devices: investigating influence of perceived usefulness and perceived ease of use", International Journal of Pharmaceutical and Healthcare Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJPHM-06-2023-0044

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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