TY  - JOUR
AB  - Purpose The purpose of this paper is to explore the impact of these unethical promotional activities on patient’s quality of life.Design/methodology/approach In-depth interviews were conducted, and then quantitative method was also used on a large number of health care professionals.Findings Findings of the study demonstrated that unethical activities influence biased prescriptions and then it helps to misuse of medicines. The drug resistance is also affected by misuse of medicines. Misuse of medicine further affects on financial burden on patient. Drug resistance has impact on health compromise. Furthermore, finding of the study describes that drug resistance, health compromise and financial lead to the imbalance of patient’s quality of life. Overall, findings revealed that pharmaceutical unethical promotional activity to achieve sales target is also a major cause of elements that disturbs patient’s quality of life.Originality/value This is a research paper and not published before.
VL  - 13
IS  - 3
SN  - 1750-6123
DO  - 10.1108/IJPHM-02-2019-0009
UR  - https://doi.org/10.1108/IJPHM-02-2019-0009
AU  - Umar Muhammad
PY  - 2019
Y1  - 2019/01/01
TI  - Pharmaceutical promotional activity and patient’s quality of life
T2  - International Journal of Pharmaceutical and Healthcare Marketing
PB  - Emerald Publishing Limited
SP  - 246
EP  - 263
Y2  - 2024/09/26
ER  -