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A typology of the collaboration willingness of carriers in hinterland logistics

Pauline Charlotte Reinecke (Institute for Strategic and International Management, Hamburg University of Technology, Hamburg, Germany)
Thomas Wrona (Institute for Strategic and International Management, Hamburg University of Technology, Hamburg, Germany)
Nicolas Rückert (Institute for Operations Research and Information Systems, Hamburg University of Technology, Hamburg, Germany)
Kathrin Fischer (Institute for Operations Research and Information Systems, Hamburg University of Technology, Hamburg, Germany)

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Article publication date: 27 April 2023

Issue publication date: 7 September 2023

298

Abstract

Purpose

A large part of maritime container supply chain costs is generated by carriers in port hinterland logistics. Carriers which operate in the hinterland are under pressure to reduce costs and increase profitability, and they face challenges of fierce price competition. This study aims to explore how collaboration is perceived and implemented by carriers in truck container logistics in the port hinterland as a way to tackle these issues.

Design/methodology/approach

This study adopts a qualitative multiple case study approach. Qualitative interviews with carriers in the port hinterland of Hamburg, Germany, were conducted and analyzed using grounded theory.

Findings

The study reveals two collaboration types in the hinterland, based on the different carriers' interpretation of market conditions as changeable or as given, driving their collaboration mindsets and strategic actions: The developer, who has a proactive collaboration mindset and practices strategic maneuvers toward changing poor market conditions through collaboration, and the adapter, who has a defensive collaboration mindset and perceives market conditions as given and constraining collaboration.

Research limitations/implications

The qualitative results will help researchers better understand how collaboration practices depend on the carriers' subjective interpretations and perceptions of the market.

Practical implications

Based on the findings, managers of carriers gain an understanding of the different types of actors in their market and the relevance of acknowledging these types. Consequently, they can design appropriate strategic measures toward collaboration.

Originality/value

The findings for the first time provide exploratory insights of carriers' mindsets.

Keywords

Acknowledgements

The authors gratefully acknowledge financial support by the Ministry for Science, Research, Equality and Districts Authority, Hamburg, Germany. Moreover, they would like to thank Mr. Lukas Jungjohann for his valuable support in conducting some of the interviews and to express their gratefulness to the companies who contributed the information on which this study is based. Finally, they are especially grateful for the valuable reviewers' and editors' comments which helped a lot in revising and improving an earlier version of this work.

Citation

Reinecke, P.C., Wrona, T., Rückert, N. and Fischer, K. (2023), "A typology of the collaboration willingness of carriers in hinterland logistics", International Journal of Physical Distribution & Logistics Management, Vol. 53 No. 9, pp. 967-984. https://doi.org/10.1108/IJPDLM-07-2022-0216

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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