TY - JOUR AB - Purpose– The purpose of this paper is to propose a method of calculating the sentiment value of a tweet based on the emoticon role. Design/methodology/approach– Classification of emoticon roles as four types showing “emphasis”, “assuagement”, “conversion” and “addition”, with roles determined based on the respective relations to sentiment of sentences and emoticons. Findings– Clustering of users of four types based on emoticon sentiment. Originality/value– Formalization, using regression analysis, of the relation of sentiment between sentences and emoticons in all roles. VL - 11 IS - 2 SN - 1742-7371 DO - 10.1108/IJPCC-03-2015-0019 UR - https://doi.org/10.1108/IJPCC-03-2015-0019 AU - Yamamoto Yuki AU - Kumamoto Tadahiko AU - Nadamoto Akiyo ED - Dr Matthias Steinbauer, Dr Maria Indrawan-Santiago, Dr Gabriele Anderst-Kotsis PY - 2015 Y1 - 2015/01/01 TI - Multidimensional sentiment calculation method for Twitter based on emoticons T2 - International Journal of Pervasive Computing and Communications PB - Emerald Group Publishing Limited SP - 212 EP - 232 Y2 - 2024/04/27 ER -