Perceived work–life balance and organizational talent management: mediating role of employer branding
International Journal of Organization Theory & Behavior
ISSN: 1093-4537
Article publication date: 11 December 2020
Issue publication date: 5 March 2021
Abstract
Purpose
This paper aims to examine the effect of perceived work–life balance on the perceived level of employer branding attraction valueand organizational talent management. Accordingly, the structural model is developed that delineates the interactions among these and explores the mediating effect of employer branding attraction value between the relationship of work–life balance and organizational talent management.
Design/methodology/approach
This study is based on survey results and review of literature in terms of their implications for the proposed framework. Data have been collected by convenience incidental sampling from middle-level executives working in different information and technology (IT) companies. The model and posited hypotheses were tested through structural equation modeling analysis.
Findings
Perceived work–life balance was found to be positive and significantly predicted the employer branding attraction value and organizational talent management. The study also showed that there exists a significant and positive correlation between employer branding attraction value and perceived organizational talent management. Further, employer branding attraction value found to be a mediating construct between the relationship of work–life balance and organizational talent management.
Research limitations/implications
The present study will add insight into the human resource practitioners to design cost-effective and prolonged popular practices in order to meet the employees work and personal expectations under the organizational association. The research investigated issue within focused IT sector employees to understand and solve the issues generated with changing factors in an organizational environment such as increasing women participation, duel earning couple, and maintaining the difference between various categories of employees at the practice level.
Social implications
The study has value at both the scholarly and practice level. At a scholarly level, the research investigated an important contemporary issue at both level individual as well as organizational level. In practice if organization implements people friendly work-life balance policies, then this will be surely be helpful in organizational productivity in form of talent management and employer branding and further this will improve the personal and professional performance of most elementary component of developing society.
Originality/value
Work–life balance much more depends upon employees' perception, but so far the study has neglected the impact of this perception on other organizational attributes maintained under human resource management. Changes in demographic characteristics and interchangeable role of the youth population in organizations and society as well thrive for the newer approach to deal with the personal and professional aspects of the employees.
Keywords
Acknowledgements
At the very first author wishes to express deep gratitude to his Ph.D. supervisor Dr. Manisha Agarwal Ma'am for providing the author the autonomy, extended personal and professional support. The author wishes to express his sincere gratitude and thanks to honorable Vice-chancellor of VBS Purvanchal University, Jaunpur, Prof. Nirmala S. Mourya Ma’am for her motivating and inspiring words time to time and for providing a reach and wide range of e-content and library facility under the well organized management of Dr. Bidyut K. Mal Sir. Author is especially grateful to his senior member in the Department of HRD, VBS Purvanchal University Jaunpur, Prof. (Dr) Avinash D. Pathardikar Sir for his supportive and facilitating nature. Prof. (Dr) Avinash D. Pathardikar Sir, given full autonomy to the author to grow in professional and personal life. He also supported the author a lot across the various roles, author is profoundly indebted to Prof. (Dr) Avinash D. Pathardikar for his support and freedom which motivated him to grow in numerous ways. Author feels immense pleasure in expressing his sincere thanks and regards to all his Institutional faculty members namely, Dr. Manas Pandey Sir, Dr. Ajai Dwivedi Sir, Dr. Ashutosh Kumar Sir, Dr. Rashi Kesh Sir, Mr. Abhinav Srivastava, Mr. Anupam Kumar, Mrs. Alka Singh for their continuous help and care towards a productive work-place environment. The Author feels very grateful towards Dr. Sandeep Kumar Sir from Department of Psychology, BHU, Varanasi for his guidance and motivation. Dr. Sandeep Kumar Sir’s remarkable teaching and continuous guidance helped the author to develop insight in the complex areas of research. Last but not the least, the author wants to extend his special thanks to one of his Researchgate Network contacts, Dr. SalilMehta (Community Training&Social Reality Research, Gujrat) for his extended help and support in scientific language editing in the author’s research manuscript
Citation
Maurya, K.K., Agarwal, M. and Srivastava, D.K. (2021), "Perceived work–life balance and organizational talent management: mediating role of employer branding", International Journal of Organization Theory & Behavior, Vol. 24 No. 1, pp. 41-59. https://doi.org/10.1108/IJOTB-12-2019-0151
Publisher
:Emerald Publishing Limited
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