TY  - JOUR
AB  - Purpose The purpose of this paper is to consolidate the servitization knowledge base from an organizational change perspective, identifying developed, developing and undeveloped topics to provide a platform that directs future research.Design/methodology/approach This paper addresses three objectives: it comprehensively examines organizational change management literature for selection of a theoretical framework; it classifies extant studies within the framework through a systemic literature review; and it analyses 232 selected papers and proposes a research agenda.Findings Analysis suggests increasing global awareness of the importance of services to manufacturers. However, some topics, especially related to servitization transformation, remain undeveloped.Research limitations/implications Although the authors tried to include all publications relevant to servitization, some might not have been captured. Evaluation and interpretation relied on the research team and subsequent research workshops.Practical implications One of the most significant challenges for practitioners of servitization is how to transform a manufacturing organization to exploit the opportunity. This paper consolidates literature regarding servitization, identifying progress concerning key research topics and contributing a platform for future research. The goal is to inform research to result eventually in a roadmap for practitioners seeking to servitize.Originality/value Although extant reviews of servitization identify themes that are examined well, they struggle to identify unanswered questions. This paper addresses this gap by focusing on servitization as a process of organizational change.
VL  - 37
IS  - 2
SN  - 0144-3577
DO  - 10.1108/IJOPM-06-2015-0312
UR  - https://doi.org/10.1108/IJOPM-06-2015-0312
A1  - Baines Tim
A2  - Ziaee Bigdeli Ali
A3  - Bustinza Oscar F.
A4  - Shi Victor Guang
A4  - Baldwin James
A4  - Ridgway Keith
PY  - 2017
Y1  - 2017/01/01
TI  - Servitization: revisiting the state-of-the-art and research priorities
T2  - International Journal of Operations & Production Management
PB  - Emerald Publishing Limited
SP  - 256
EP  - 278
Y2  - 2019/12/05
ER  -