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The role of environmental concern and technology show-off on electric vehicles adoption: the case of Macau

Alessandro Lampo (University of Saint Joseph, Macau, China)
Susana C. Silva (Católica Porto Business School and CEGE, Universidade Catolica Portuguesa, Porto, Portugal)
Paulo Duarte (Department of Management and Economics, Research Centre for Business Sciences (NECE-UBI), Faculdade de Ciências Sociais e Humanas, Universidade da Beira Interior, Covilhã, Portugal)

International Journal of Emerging Markets

ISSN: 1746-8809

Article publication date: 5 May 2023

318

Abstract

Purpose

Research on battery electric vehicles (BEVs) has typically considered environmental concern a key determinant of behavioral intention that leads individuals to prefer electric vehicles. This paper challenges this assumption and argues that technology frameworks may require new variables to capture consumers' preferences. A UTAUT2-based study has been developed to assess the role of environmental concern in the BEVs context and put forward the technology show-off (TS) concept to explain the technology's acceptance.

Design/methodology/approach

A quantitative and cross-sectional look at behavioral intention is adopted. The study uses structural equation modeling to analyze a sample of 236 Macau residents to determine the relevance of the factors behind the choice to adopt BEVs.

Findings

The findings indicate that environmental concern and price may be relevant to explain behavioral intention to adopt the BEVs technology. Furthermore, the UTAUT2 framework seems to benefit from adding new variables, with TS playing a pertinent role in explaining technology acceptance.

Social implications

The findings show that environmental concern fails to build an argument for the shift to full electric mobility and promote the desired behavioral change toward adopting BEVs. Herein lies the necessity to consider new variables that can better describe the characteristics of modern society.

Originality/value

This paper proposes the TS construct, combining visibility and trialability as significant determinants of behavioral intention to use technology. The study also stresses the need to reconsider the role of environmental concerns' impact on consumer decision-making.

Keywords

Acknowledgements

The authors thank the support from NECE – Research Centre for Business Sciences funded by the Multiannual Funding Programme of R&D Centres of FCT – Fundação para a Ciência e a Tecnologia, under the project UIDB/04630/2020 and CEGE – Research Centre in Management and Economics, funded by the Multiannual Funding Programme of R&D Centres of FCT – Fundação para a Ciência e a Tecnologia, under the project UIDB/00731/2020.

Citation

Lampo, A., Silva, S.C. and Duarte, P. (2023), "The role of environmental concern and technology show-off on electric vehicles adoption: the case of Macau", International Journal of Emerging Markets, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJOEM-10-2021-1637

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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