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Home country institutional drivers and performance outcomes of export market orientation: the moderating role of firm resources

İlayda İpek (Department of Business Administration, Faculty of Business, Dokuz Eylül University, İzmir, Turkey)
Mustafa Tanyeri (Department of Business Administration, Faculty of Business, Dokuz Eylül University, İzmir, Turkey)

International Journal of Emerging Markets

ISSN: 1746-8809

Article publication date: 14 May 2020

Issue publication date: 22 June 2021

Abstract

Purpose

Anchored mainly on the institutional theory and resource-based view, this study endeavors to investigate the interplay between home country institutional environment (economic, regulatory and socio-cultural environment), export market orientation and export performance. Besides, this study also aims to examine the moderating role of firm resources (knowledge-based and managerial resources) in the associations between home country institutions and export market orientation.

Design/methodology/approach

Drawing on data from a sample of 221 exporting firms in Turkey, the conceptual model is empirically examined by structural equation modeling.

Findings

The findings reveal that regulatory environment is conducive to the improvement of export market orientation, which is instrumental in cultivating export performance. Importantly, empirical evidence also proves that higher levels of knowledge-based and managerial resources strengthen the linkage between home country institutions and export market orientation.

Originality/value

Integrating institutional theory with the resource-based view, this research considerably contributes to the current understanding of the export market orientation phenomenon by filling the knowledge gap on the differential impacts of home country’s economic, regulatory and socio-cultural environment on export market orientation. Moreover, this study provides worthwhile insights into the moderating effect of knowledge-based and managerial resources on home country institutions and export market orientation and the interrelationship between export market orientation and export performance in an emerging economy.

Keywords

Citation

İpek, İ. and Tanyeri, M. (2021), "Home country institutional drivers and performance outcomes of export market orientation: the moderating role of firm resources", International Journal of Emerging Markets, Vol. 16 No. 4, pp. 806-836. https://doi.org/10.1108/IJOEM-10-2019-0803

Publisher

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Emerald Publishing Limited

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