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Shaping bricolage behaviour: the role of personality traits among female entrepreneurs in an emerging economy

Syed Abidur Rahman (Sultan Qaboos University, Muscat, Oman)
Mirza Mohammad Didarul Alam (United International University, Dhaka, Bangladesh)
Golam Mostafa Khan (Sultan Qaboos University, Muscat, Oman)
Rowan Elodie Kennedy (Sultan Qaboos University, Muscat, Oman)

International Journal of Emerging Markets

ISSN: 1746-8809

Article publication date: 10 May 2021

Issue publication date: 3 March 2023




This paper examines the predictive role of personality traits on the entrepreneurial bricolage behaviour of female entrepreneurs in a resource-constrained setting.


Data were collected using a structured survey questionnaire from female entrepreneurs owning and operating micro-small firms. The analysis and hypotheses testing were performed adopting SEM-PLS3.0 software.


The results showed that all dimensions of the Big Five personality traits significantly influence entrepreneurial bricolage. In addition, agreeableness, conscientiousness, and intellect were found to be the most important traits in female entrepreneurs for bricolage behaviour.

Practical implications

The results can help provide a better understanding of the linkages between entrepreneurial traits and bricolage. Development agencies may take up this result to ensure the appropriate social inclusion by supporting female entrepreneurs.


To the authors' best knowledge, this paper is the first empirical study that has investigated the relationship between personality traits and entrepreneurial bricolage.



Rahman, S.A., Alam, M.M.D., Khan, G.M. and Kennedy, R.E. (2023), "Shaping bricolage behaviour: the role of personality traits among female entrepreneurs in an emerging economy", International Journal of Emerging Markets, Vol. 18 No. 3, pp. 525-546.



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