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Residents' waste mobile recycling planned behavior model: the role of environmental concern and risk perception

Yong-Sheng Chang (Department of Business Administration, Tamkang University,New Taipei City, Taiwan)
Zhang Yue (Department of Marketing, Business School, Shandong University at Weihai, Shandong, PR China)
Madeeha Qureshi (Pakistan Institute of Development Economic, Islamabad, Pakistan)
Muhammad Imran Rasheed (Institute of Business Management and Administrative Sciences The Islamia University of Bahawalpur, Bahawalpur, Pakistan)
Song Wu (College of Economics and Management, Northwest A&F University,Yangling, China)
Michael Yao-Ping Peng (School of Economics and Management, Foshan University, Foshan, China)

International Journal of Emerging Markets

ISSN: 1746-8809

Article publication date: 15 July 2022

Issue publication date: 12 December 2023

523

Abstract

Purpose

The purpose of this research is to investigate the relationships of environmental concern and risk perception with residents' waste mobile recycling behavior in the scenario of continuously increasing electronic waste (aka e-waste) around the world.

Design/methodology/approach

For empirically testing proposed research model, this study utilized convenience sampling strategy and collected 346 responses from residents in the People’s Republic of China (PRC) through an online survey. The hypotheses were tested utilizing the structural equation modeling (SEM) framework through Mplus 7.0 program (Muthen and Muthen, 1998–2012). Robust maximum likelihood (MLR) was used as the method of estimation.

Findings

The results revealed that environmental concern is positively associated with individuals' intentions to recycle waste mobile phones and that the relationship between concern for the environment and individuals' intention to recycle is mediated by the factors such as individuals' mobile phone recycling attitude and subjective norms. The results further indicated that individuals' information security risk perception moderates the relationship between individuals' intention for recycling and subsequent recycling behavior.

Originality/value

This study provides substantial theoretical and practical implications for residents' e-waste recycling behavior while considering their environmental concern and information security risk perceptions.

Keywords

Citation

Chang, Y.-S., Yue, Z., Qureshi, M., Rasheed, M.I., Wu, S. and Peng, M.Y.-P. (2023), "Residents' waste mobile recycling planned behavior model: the role of environmental concern and risk perception", International Journal of Emerging Markets, Vol. 18 No. 12, pp. 6388-6406. https://doi.org/10.1108/IJOEM-08-2021-1215

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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