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Does perceived behavioral control mediate customers' innovativeness and continuance intention of e-money? The moderating role of perceived risk and e-security

Mohammad Enamul Hoque (BRAC Business School, BRAC University, Dhaka, Bangladesh)
Perengki Susanto (Department of Management, Universitas Negeri Padang, Padang, Indonesia)
Najeeb Ullah Shah (UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia)
Husnil Khatimah (Department of Management, Universitas Negeri Padang, Padang, Indonesia)
Abdullah Al Mamun (UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia)

International Journal of Emerging Markets

ISSN: 1746-8809

Article publication date: 30 March 2023

513

Abstract

Purpose

With the emergence of coronavirus disease 2019 (COVID-19), the usage of e-money has been reinforced to reach the next level. Therefore, this study aims to examine the mediating role of perceived behavioral control (PBC) on the nexus of customers' innovativeness and continuance intention of electronic money (e-money). This study also explores the moderating roles of perceived risk (PR) and electronic security (e-security) in relationships.

Design/methodology/approach

The authors employed a structured questionnaire for data collection and the partial least squares structural equation modeling (PLS-SEM) for empirical estimations.

Findings

The authors' findings reveal that customers' innovativeness promotes continuance intention of using e-money and demonstrate that PBC partially mediates the relation between customers' innovativeness and continuance intention of using e-money. The empirical findings also reveal that PR negatively moderates the relationship between customers' innovativeness and continuance intention and the relationship between customers' innovativeness and PBC. The empirical findings also exhibit that perceived e-security enhances the degree of the relationship between customers' innovativeness and continuance intention and the relationship between customers' innovativeness and PBC.

Practical implications

The findings shed light on an important factor that increases the likelihood of repeat e-money usage and has direct managerial implications for customer experience and risk concerns. Hence, the findings imply that e-money service providers should run a promotional advertisement highlighting what additional features are included or offered and how these could be beneficial for the customers. Furthermore, e-money service providers should provide some tutorial videos in order to increase innovative customers' control over e-money services as well as highlight how risk and security are protected.

Originality/value

This paper integrates three key theories: the diffusion of innovation (DOI) theory, the theory of planned behavior (TPB) and the PR theory in post-adoption behavior of e-money usage. The current study also attempts to fill a literature gap by examining the moderating role of PR and e-security, which could be useful within the relationship between customers' innovativeness, PBC and customers' continued intentions of e-money usage.

Keywords

Citation

Hoque, M.E., Susanto, P., Shah, N.U., Khatimah, H. and Mamun, A.A. (2023), "Does perceived behavioral control mediate customers' innovativeness and continuance intention of e-money? The moderating role of perceived risk and e-security", International Journal of Emerging Markets, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJOEM-06-2022-0914

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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