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How Russian MNEs navigate institutional complexity at home

Anna Earl (Department of Management, Marketing and Tourism, Univeristy of Canterbury Business School, Christchurch, New Zealand)
Snejina Michailova (Department of Management and International Business, University of Auckland Business School, Auckland, New Zealand)
Christina Stringer (Department of Management and International Business, University of Auckland Business School, Auckland, New Zealand)

International Journal of Emerging Markets

ISSN: 1746-8809

Article publication date: 23 December 2022

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Abstract

Purpose

This paper examines how Russian multinational enterprises (MNEs) operating in the metallurgical industry strategise under the highly complex conditions of their home institutional environment.

Design/methodology/approach

The findings are based on a qualitative multiple-case study of eight Russian metallurgical MNEs that took place in 2014–2015. The authors conducted 34 semi-structured interviews, made observations and took reflexive field notes.

Findings

The analysis reveals that Russian MNEs utilise four different strategies–cooperation, persuasion, avoidance and adaptation–when dealing with federal and regional home governments. These MNEs simultaneously utilise multiple strategies while capitalising on their own organisational attributes.

Originality/value

Unlike many other studies, this paper examines institutional complexity within two distinct layers of the Russian Government, regional and federal, rather than considering the aggregate notion of “home government”. The paper also identifies and analyses MNEs’ specific strategies to navigate different layers of institutional complexity.

Keywords

Acknowledgements

The authors would like to thank the reviewers and the handling editor for their helpful comments towards improving the manuscript.

Citation

Earl, A., Michailova, S. and Stringer, C. (2022), "How Russian MNEs navigate institutional complexity at home", International Journal of Emerging Markets, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJOEM-01-2021-0140

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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