TY - JOUR AB - Purpose The purpose of this study is to understand the business ecosystem through the “identity” construct. “Identity” is a well-researched subject in sociology and psychology but as a construct, its application is limited in management and organization studies, especially in the ecosystem context. This study used “identity” to examine the management and organization of stone carving microenterprise clusters in India.Design/methodology/approach The examination followed classical grounded theory approach for data collection and data analysis. Data collection was made by a mixture of focus group discussions, informal discussions, personal observations, etc., and it followed a series of thematic analysis under the qualitative technique. Further, a structured questionnaire was used to collect information, and the data analysis was done through structural equation modelling and confirmatory factor analysis.Findings The study identified and established ten identities of the producers, two identities of the suppliers and two identities of the customers. There were identity-interlinkages within each stakeholder, and among the stakeholders, creating a solid, static and rigid ecosystem for ages.Originality/value This paper made a new and significant contribution to the literature on the business ecosystem. VL - 27 IS - 4 SN - 1934-8835 DO - 10.1108/IJOA-06-2018-1454 UR - https://doi.org/10.1108/IJOA-06-2018-1454 AU - Panda Debadutta Kumar PY - 2019 Y1 - 2019/01/01 TI - Role of identity in the business ecosystem: an inquiry in Indian stone carving clusters T2 - International Journal of Organizational Analysis PB - Emerald Publishing Limited SP - 1168 EP - 1190 Y2 - 2024/04/26 ER -