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Job preferences of business and economics students

Simona Demel (Queen’s University Belfast, Belfast, UK)
Petr Mariel (Universidad del Pais Vasco, Bilbao, Spain)
Jürgen Meyerhoff (Technische Universität Berlin, Berlin, Germany)

International Journal of Manpower

ISSN: 0143-7720

Article publication date: 12 February 2019




The purpose of this paper is to elicit young economists’ job preferences through the use of a choice experiment (CE).


A CE conducted at a total of five universities in Spain, the Czech Republic and Germany. After estimating a random parameter logit model, the monetary value of the willingness to accept a specific job attribute is simulated.


The most important job characteristic, consistent across countries and universities, is a long-term career prospect at the company.


This is the first CE conducted on business and economics students’ job preferences in three European countries. Using the same survey instrument allows for the comparison of students’ job preferences across countries and also between private and public universities.



The authors acknowledge financial support from the Spanish Ministry of Economy and Competitiveness through Grant No. ECO2017-82111-R and the Basque Government through Grant No. IT-642-13 (UPV/EHU Econometrics Research Group). The authors are grateful to José Baños from the University of Oviedo, Josef Jablonsky from the University of Economics in Prague, Guillermo Dorronsoro from Deusto Business School and Kai Rommel from the International School of Management in Dortmund for their help in organizing the data collection.


Demel, S., Mariel, P. and Meyerhoff, J. (2019), "Job preferences of business and economics students", International Journal of Manpower, Vol. 40 No. 3, pp. 473-499.



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