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Creativity-oriented HRM and organizational creativity in China: A complementary perspective of innovativeness

Zhigang Song (Department of Management and Organization, Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, China)
Qinxuan Gu (Department of Management and Organization, Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, China)
Boyi Wang (Department of Management and Organization, Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, China)

International Journal of Manpower

ISSN: 0143-7720

Article publication date: 16 July 2019

Abstract

Purpose

The purpose of this paper is to develop a measurement of creativity-oriented HRM systems that improve organizational creativity. This paper also aims to explore the mechanisms between them by investigating the mediating role of innovative culture and the moderating role of customer orientation.

Design/methodology/approach

The study uses a sample of 82 knowledge-intensive companies with 780 respondents consisting of 145 HR professionals, 512 core knowledge workers and 123 top managers in China. Exploratory factor analysis, confirmatory factor analysis and regression analysis are used to validate the measure of creativity-oriented HRM systems and test hypotheses.

Findings

This study finds that creativity-oriented HRM systems are composed of three dimensions, which are creative skill-enhancing practices, intrinsic motivation-enhancing practices and empowerment-enhancing practices. These practices significantly improve organizational creativity through innovative culture. Furthermore, customer orientation moderates the effect of innovative culture on organizational creativity in such a way that the positive relationship is stronger when customer orientation is high.

Originality/value

This study contributes to the strategic human resource management literature by developing and validating a measure of creativity-oriented HRM systems. Moreover, it also explores the mechanism between creativity-oriented HRM systems and organizational creativity based on a complementary perspective of innovativeness, which underlines the important mediating effect of innovative culture. More importantly, the authors propose the significance of absorbing knowledge and information from customers and put forward the moderating role that customer orientation plays, especially in an emerging country context such as China.

Keywords

Acknowledgements

The authors would like to thank the National Natural Science Foundation of China (Grant Nos 71032003; 71402092) and the National Social Science Fund of China (Grant No. 17ZDA057).

Citation

Song, Z., Gu, Q. and Wang, B. (2019), "Creativity-oriented HRM and organizational creativity in China: A complementary perspective of innovativeness", International Journal of Manpower, Vol. 40 No. 5, pp. 834-849. https://doi.org/10.1108/IJM-05-2016-0108

Publisher

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Emerald Publishing Limited

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