TY  - JOUR
AB  - Purpose The purpose of this paper is to conceptualise customer-oriented product returns service (COPRS) performance, and develop and validate its measure.Design/methodology/approach This study uses qualitative consumer interviews and a quantitative survey to conceptualise, operationalise and validate the measure of COPRS performance.Findings The findings indicate 12 components with 46 measurable items for COPRS performance, including assurance, compensation, convenience, empathy, employee empowerment, explanation, feedback, information availability, reliability, responsiveness, tangibles and timeliness.Research limitations/implications The measure could facilitate future empirical studies in the product returns service area. Future research could apply the COPRS performance measure across industries or in different settings such as cross-cultural or other retailing contexts.Practical implications Managers could evaluate their existing returns service performance in different key aspects based on the COPRS performance metrics and then improve their returns offerings accordingly. It also alerts practitioners to pay more attention to functional integration in designing returns service strategies to enhance customer satisfaction.Originality/value The study is one of the first to develop a new measure that substantiates the notion of an integrated marketing and reverse logistics interface, which is an underrepresented body of knowledge in the marketing and operations management disciplines.
VL  - 30
IS  - 3
SN  - 0957-4093
DO  - 10.1108/IJLM-06-2018-0157
UR  - https://doi.org/10.1108/IJLM-06-2018-0157
AU  - Sajjanit Chonlada
AU  - Rompho Nopadol
PY  - 2019
Y1  - 2019/01/01
TI  - Measuring customer-oriented product returns service performance
T2  - The International Journal of Logistics Management
PB  - Emerald Publishing Limited
SP  - 772
EP  - 796
Y2  - 2024/04/18
ER  -