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Mobilising big data analytics capabilities to improve performance of tourism supply chains: the moderating role of dynamic capabilities

Yuvika Gupta (IMS Unison University, Dehradun, India)
Farheen Mujeeb Khan (ICFAI Business School, Hyderabad, India)
Anil Kumar (Department of Operations, Supply Chain and Business Analytics, Guildhall School of Business and Law, London Metropolitan University, London, UK)
Sunil Luthra (Department of Mechanical Engineering, Government Polytechnic, Jhajjar, Jhajjarrural, India)
Maciel M. Queiroz (FGV-EAESP, Sao Paulo, Brazil)

The International Journal of Logistics Management

ISSN: 0957-4093

Article publication date: 7 September 2023

Issue publication date: 13 February 2024

402

Abstract

Purpose

With the emergence of big data analytics and the importance of analytics-driven decisions, the travel industry is swiftly jumping on and adopting the bandwagon. However, research in this domain is limited. Accordingly, the present research seeks to understand how big data analytics capabilities (BDAC) add value to tourism supply chains (TSCs) and can dynamic capabilities (DC) improve the triple bottom line.

Design/methodology/approach

Data from 218 valid responses were collected from different Indian tourism industry units. Confirmatory factor analysis (CFA) was applied to confirm the constructs, followed by partial least squares structural equation modelling (PLS-SEM) to check the mediating effect of DC on TSCs performance.

Findings

The findings show that BDAC significantly influence the performance of TSCs and that DC plays a critical role in strengthening the impact of BDAC on TSCs' economic performance. These results corroborate that DC plays a key moderating role.

Research limitations/implications

This study contributes significantly to the tourism sector in India, where tourism is a key contributor to the country's gross domestic product. Theoretically, this study contributes to the resource-based view (RBV) and practically encourages professionals in the tourism sector to promote the use of BDAC to enhance the performance of TSCs.

Originality/value

The originality of the study is that it has tried to comprehend the moderating role of dynamic capabilities which impact BDAC to improve TSC performance.

Keywords

Acknowledgements

The authors received no financial support for the research, authorship and/or publication of this article.

Since acceptance of this article, the following author(s) have updated their affiliation(s): Yuvika Gupta is at the Southampton Malaysia Business School, University of Southampton Malaysia, Iskandar Puteri, Malaysia.

Citation

Gupta, Y., Khan, F.M., Kumar, A., Luthra, S. and Queiroz, M.M. (2024), "Mobilising big data analytics capabilities to improve performance of tourism supply chains: the moderating role of dynamic capabilities", The International Journal of Logistics Management, Vol. 35 No. 2, pp. 649-679. https://doi.org/10.1108/IJLM-03-2022-0125

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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