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Modelling resilient fashion retail supply chain strategies to mitigate the COVID-19 impact

P.R.S. Sarma (Production and Operations Management, Indian Institute of Management Visakhapatnam, Visakhapatnam, India)
Aalok Kumar (Production and Operations Management, Indian Institute of Management Visakhapatnam, Visakhapatnam, India)
Nishat Alam Choudhary (Indian Institute of Management Raipur, Raipur, India)
Sachin Kumar Mangla (Jindal Global Business School, OP Jindal Global University, Sonipat, India)

The International Journal of Logistics Management

ISSN: 0957-4093

Article publication date: 11 October 2021

1354

Abstract

Purpose

This paper aims to develop supply chain strategies for the fashion retail supply chain (FRSC), likely to be disrupted by the current pandemic (COVID-19) under physical and online retail stores. The resilient retail supply chain design is proposed under budget allocation and merchandise capacity constraints.

Design/methodology/approach

This paper utilises the theory of constraint (ToC) and goal programming (GP) to address the COVID-19 impact on FRSC. The budgetary and capacity constraints are formulated with a constraint optimisation model and tested with six different priorities to deal with the physical and online stores. Next, all priorities are developed under different FRSC business scenarios. The ToC-GP-based optimisation model is validated with one of the Indian fashion retail supply chains.

Findings

The proposed optimisation model presents the optimal retailing strategies for selling fashion goods over physical and online platforms. The multiple scenarios are presented for developing trade-offs among different strategies to maximise the retailer's merchandise performance. This paper also highlighted the strategic movement from high merchandise density stores to low merchandise density stores. This implies a reduction of sales targets and aspiration levels of both online and physical fashion stores.

Research limitations/implications

The proposed model is validated with one of the fashion retailers in India. Other nations or multiple fashion retailers might be considered for more generalisation of findings in the future.

Practical implications

This research helps fashion retail supply chain managers deal with consumer demand uncertainty over physical and online stores in pandemic times. Limitation: Other nations or multiple fashion retailers might be considered for more generalisation of findings in the future.

Originality/value

This is the first study that considered the impact of COVID-19 on the retail fashion supply chain. The effect of physical and online platforms is mainly discussed from consumer marketing perspectives, but an inventory and resilience perspective is missing in earlier studies. The role of merchandise planning is highlighted in this study.

Keywords

Citation

Sarma, P.R.S., Kumar, A., Choudhary, N.A. and Mangla, S.K. (2021), "Modelling resilient fashion retail supply chain strategies to mitigate the COVID-19 impact", The International Journal of Logistics Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJLM-03-2021-0170

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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