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A serial mediation model of entrepreneurial education and entrepreneurial intention: a social cognitive career theory approach

Cong Doanh Duong (Department of General Management, National Economics University, Hanoi, Vietnam)
Thi Thu Thuy Nguyen (Department of Economics, School of Economics and Management, Hanoi University of Science and Technology, Hanoi, Vietnam)
Thi Loan Le (Department of General Management, National Economics University, Hanoi, Vietnam)
Thi Viet Nga Ngo (Department of General Management, National Economics University, Hanoi, Vietnam)
Chi Dung Nguyen (Department of Research Management, National Economics University, Hanoi, Vietnam)
Thi Dao Nguyen (Department of Corporate Finance, Banking Academy, Hanoi, Vietnam)

International Journal of Innovation Science

ISSN: 1757-2223

Article publication date: 2 February 2023

Issue publication date: 15 January 2024

467

Abstract

Purpose

This study aims to answer two questions: do self-efficacy and outcome expectations serial mediate the effect of entrepreneurial education (EE) on the intention to start a business? and how can the social cognitive career theory explain entrepreneurial intention (EI)?

Design/methodology/approach

This study is based on the social cognitive career theory to examine the effect of EE on start-up intention via self-efficacy and outcome expectations by a serial mediation model. A sample of 1,232 students in Vietnam and the structural equal modelling method was used to test the hypotheses.

Findings

The results of this study reveal that entrepreneurial self-efficacy (ESE) significantly mediates the effect of EE on the intention to start a business. Similarly, entrepreneurial outcome expectations (EOEs) mediate the association between EE and EI. Especially, the results of serial mediation analysis show that ESE and EOEs serially mediate the EE–intention relationship.

Originality/value

Under a new perspective of social cognitive career theory, the current study is expected to contribute to clarifying the gap in the relationship between EE and EI. In addition, this study also contributes to investigating the antecedents of ESE and outcome expectations and providing empirical evidence supporting the relevance of social cognitive career theory in explaining EI.

Keywords

Acknowledgements

This research is funded by National Economics University, Hanoi, Vietnam.

Citation

Duong, C.D., Nguyen, T.T.T., Le, T.L., Ngo, T.V.N., Nguyen, C.D. and Nguyen, T.D. (2024), "A serial mediation model of entrepreneurial education and entrepreneurial intention: a social cognitive career theory approach", International Journal of Innovation Science, Vol. 16 No. 1, pp. 61-76. https://doi.org/10.1108/IJIS-10-2022-0207

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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