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Benchmarking model for culture of urban traffic-safety management in India: interpretive structural modeling framework

Vishal Pradhan (Department of Management, Symbiosis Centre for Information Technology, Symbiosis International University, Pune, India)
Sonali Bhattacharya (Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune, India)

International Journal of Innovation Science

ISSN: 1757-2223

Article publication date: 31 December 2020

Issue publication date: 22 January 2021




Researchers have studied processes of improving road traffic-safety culture by explicitly evaluating the socio-psychological phenomenon of traffic-risk. The implicit traffic-system cues play an important role in explaining urban traffic-culture. This paper aims to ascertain an interpretive framework of the alternative processes of road traffic safety culture is antecedent to promote traffic-safety behaviour in Indian urban context. Subsequently, the authors discussed the reasons for those relationships exists.


Four experts of the urban traffic-safety domain participated in total interpretive structural modelling (TISM) study by completing an interpretive consensus-driven questionnaire. The drafted interpretive model was evaluated for road users proactive action orientation about the traffic-safety decision.


The evolved directed graph (digraph) of the culture of urban traffic-safety management was a serial three-mediator model. The model argued: In the presence of traffic-risk cues, people may become apprised to safety goals that initiate traffic-safety action. Consequently, expectancy-value evaluation motivates the continuation of traffic-safety intention that may lead to the implementation of adaptation plan (volitional control), thus habituating road users to traffic-safety management choice.

Practical implications

The modellers of traffic psychology may empirically estimate and test for the quality criteria to ascertain the applicability of the proposed mechanism of urban traffic-safety culture. The decision-makers should note the importance of arousal of emotions regarding traffic-risk, reduce the impact of maladaptive motivations and recursively improve control over safety actions for promoting safety interventions.


The authors attempted to induce an interpretive model of urban traffic-safety culture that might augment extant discussion regarding how and why people behave in an urban traffic system.



Pradhan, V. and Bhattacharya, S. (2021), "Benchmarking model for culture of urban traffic-safety management in India: interpretive structural modeling framework", International Journal of Innovation Science, Vol. 13 No. 1, pp. 34-52.



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