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A conceptual model of frugal innovation: is environmental munificence a missing link?

Rayees Farooq (Faculty of Business and Applied Arts, Mittal School of Business, Lovely Professional University, Phagwara, India)

International Journal of Innovation Science

ISSN: 1757-2223

Article publication date: 4 December 2017

988

Abstract

Purpose

The purpose of the study is to propose a conceptual model of frugal innovation and examine how it is linked to value creation.

Design/methodology/approach

This study is exploratory in nature, whereby previous studies were explored to identify the dimensions of frugal innovation. The previous studies were explored from selected databases including Google Scholar and ProQuest using the key word search, “frugal innovation”, “Jugaad innovation”, “value creation” and “environmental munificence”. The review process included the studies from 1991 to 2017.

Findings

This study suggests that frugal innovation is a multidimensional construct with affordability, simplicity, quality, sustainability, resilience, management support and defeaturing as its dimensions. The study found that frugal innovation is an important predictor of value creation. The study also proposes the moderating effect of environmental munificence on the relationship between frugal innovation and value creation.

Practical implications

This study invokes entrepreneurs, academicians and managers to be more inclined toward the bottom of the pyramid by using fewer resources. The study contributes to the strategic entrepreneurship literature by developing a conceptual framework of frugal innovation and linking it to the value creation.

Originality/value

The conceptual framework proposed is based on selected dimensions which seem to be lacking owing to various conceptualizations and meanings in the literature. The study is the first of its kind which has proposed the dimensions of frugal innovation.

Keywords

Acknowledgements

The author would like to express his sincere gratitude to the reviewers and the editorial board for their valuable suggestions to improve the quality of the paper. He would like to dedicate this paper to his family and friends especially his parents who always supported him through the thick and thins.

Citation

Farooq, R. (2017), "A conceptual model of frugal innovation: is environmental munificence a missing link?", International Journal of Innovation Science, Vol. 9 No. 4, pp. 320-334. https://doi.org/10.1108/IJIS-08-2017-0076

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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