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From co-discovery to co-capture: co-innovation in themusic business

Harriman Samuel Saragih (School of Business and Management, Institut Teknologi Bandung, Bandung, Indonesia and School of Business and Economics, Universitas Prasetiya Mulya, Jakarta, Indonesia)
Togar Simatupang (School of Business and Management, Institut Teknologi Bandung, Bandung, Indonesia)
Yos Sunitiyoso (School of Business and Management, Institut Teknologi Bandung, Bandung, Indonesia)

International Journal of Innovation Science

ISSN: 1757-2223

Article publication date: 1 November 2019

Issue publication date: 21 November 2019

190

Abstract

Purpose

Previous work has asserted that the co-innovation process in the music business is composed of four stages, i.e. co-discovery, co-creation, co-delivery and co-capture. This study aims to re-examine and validate this proposed conceptualisation by gathering and interviewing additional respondents, specifically academics and professional event organisers, who were not formerly involved. By gaining more insight from different stakeholders, this study expects to gain more reliable results regarding the proposed concept derived from the previous study.

Design/methodology/approach

This study uses the case study method by carrying out qualitative interview data collection from 11 respondents. Narrative analysis is used in examining the findings. Pattern matching is used as the basis of the analysis using the proposed conceptualisation from co-discovery to co-capture of co-innovation as the rival analysis to the empirical findings discovered in this study. This paper also discusses how the validity and reliability of the qualitative analysis carried out are ensured.

Findings

This study supports the notion that the co-innovation process in the music industry follows the four stages of co-discovery, co-creation, co-delivery and co-capture. The respondents, from different professional backgrounds, interviewed in this study indicated and validated that the proposed framework aligns with their actual practices, expectations and realities, along with their specific roles in the music industry’s ecosystems.

Practical implications

The results of this study can be used as a reference in developing guidelines or policies for co-innovation practices in the music business, which previous studies have not explored, e.g. focusing only on preconditions for positive collaboration, open license and music for co-creation or discussions that are merely conceptual.

Originality/value

This study validates the co-innovation process in the music business proposed by the previous works, which integrates the value chain thinking concept within the analysis.

Keywords

Acknowledgements

The authors would like to thank Dr. Brett Trusko and the two anonymous reviewers for their positive and constructive comments. The study is partially supported by the BPPDN Scholarship from Indonesian Ministry of Research, Technology, and Higher Education (KEMENRISTEKDIKTI). The paper is greatly benefited from the support of Research Office, Universitas Prasetiya Mulya.

Citation

Saragih, H.S., Simatupang, T. and Sunitiyoso, Y. (2018), "From co-discovery to co-capture: co-innovation in themusic business", International Journal of Innovation Science, Vol. 11 No. 4, pp. 600-617. https://doi.org/10.1108/IJIS-07-2019-0068

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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