Antecedents of e-business adoption intention: an empirical study
International Journal of Innovation Science
ISSN: 1757-2223
Article publication date: 4 December 2017
Abstract
Purpose
Recent advances in information and communication technologies has driven emergence and expansion of the internet with decreased computing and communication costs and paved the way for exploring, creating and delivering value to the stakeholders through e-business adoption by the hotel service providers. Keeping this context in mind, this study aims to develop a conceptual model to investigate the antecedent factors of e-business adoption intention among the owners/managers of Indian micro, small and medium hotel enterprises and empirically validates it.
Design/methodology/approach
Data were gathered from micro, small and medium hotel owners/managers with the help online survey method that resulted into 116 usable questionnaires. Structural equation modeling technique was applied to examine the appropriateness of the hypotheses.
Findings
Findings reveal that attitude toward e-business, subjective norm and perceived behavioral control positively influences e-business adoption intention among the owners/managers of micro, small and medium hotel enterprises in India.
Research limitations/implications
The context of this study is micro, small and medium hotel enterprises in India only and thereby limits the generalizability of results to other industry and country context.
Practical implications
This study offers theoretical and managerial implications to be applied by academicians and micro, small and medium enterprise owners/managers for e-business adoption in Indian hotel industry.
Originality value
This study can be considered as an extension of the study of Crespo and del Bosque (2008) in which they applied the theory of planned behavior to understand the psychological factors that determine e-business adoption among the managers and, thereby, contribute the existing literature, as empirical studies on e-business adoption intention by micro, small and medium hotel enterprises are scantly available.
Keywords
Acknowledgements
The work undertaken in this manuscript has been funded by National Institute for Micro, Small and Medium Enterprises (ni-msme), An Organisation of the Ministry of MSME, Govt. of India, Yousufguda, Hyderabad – 500045, Telangana, India.
Citation
Sarmah, B., Sharma, S. and Gupta, S. (2017), "Antecedents of e-business adoption intention: an empirical study", International Journal of Innovation Science, Vol. 9 No. 4, pp. 417-434. https://doi.org/10.1108/IJIS-05-2017-0048
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited