Technology forecast: a case study in Daiken company
International Journal of Innovation Science
ISSN: 1757-2223
Article publication date: 16 March 2020
Issue publication date: 18 May 2020
Abstract
Purpose
This paper aims to describe how the technology forecast process occurs at a technology-based company named Daiken, a Brazilian electronics industry, located in the state of Parana. The study helps to clarify the context that tech-companies in Brazil face when trying to forecast new technologies.
Design/methodology/approach
The paper opted for a case study, in a qualitative and descriptive approach. Primary data were collected through a semi-structured interview and non-participant observation. Secondary data were generated through documentary research.
Findings
Outcomes indicate that, for the studied case, technology forecast practices are adopted in an informal and unsystematic way, best aligned to the nature of competitive intelligence.
Research limitations/implications
Because of the chosen research approach, the results may lack generalizability. Therefore, researchers are encouraged to test the propositions further.
Practical implications
The paper includes implications for the adjustment of technology forecast tools to the reality seen in emergent nations like Brazil.
Originality/value
This paper fulfills an identified need to study how to conduct the technology forecast processes in small and mid-tech-companies in Brazil.
Keywords
Citation
Sartori, R.V., Reis, D.R.d., Bronzeri, M. and Silva, A.Q. (2020), "Technology forecast: a case study in Daiken company", International Journal of Innovation Science, Vol. 12 No. 2, pp. 203-217. https://doi.org/10.1108/IJIS-01-2018-0007
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited