Exclusive impacts of lifestyles on preference for interior public space of high-rise building apartment
International Journal of Housing Markets and Analysis
ISSN: 1753-8270
Article publication date: 7 June 2022
Issue publication date: 24 August 2023
Abstract
Purpose
While interior public space can be one of the most important criteria in designing high-rise residential buildings in urban environments in practitioners’ opinion, this study aims at investigating the importance of this criterion from consumers’ lifestyle standpoint. In particular, this study aims to examine the effects of different lifestyle orientations on consumers’ preference for this housing feature. Three relevant lifestyles are investigated including independence, family-orientation and homebody.
Design/methodology/approach
Survey data were collected from 331 owners of high-rise apartments in three residential buildings in urban areas.
Findings
The research results revealed significant and positive effects of independence and homebody lifestyle orientations on consumers’ preference for interior public spaces. Interestingly, a family-oriented lifestyle was found to negatively moderate the effect of a homebody lifestyle on the preference, providing evidence for possible exclusive impacts of different lifestyle orientations on the preference.
Originality/value
This study emphasizes the exclusive impacts of different lifestyles on consumers’ preference for housing features that need to be considered by developers and marketers when designing consumer positions and marketing strategies.
Keywords
Acknowledgements
Availability of data and material: The data sets generated during and/or analysed during the current study are available from the corresponding author on reasonable request.
This work was supported by National Economics University [grant number 17/HĐ-CBQT2.2020.17].
Citation
Nguyen, H.V., Do, L.T., Hoang, C.V. and Nguyen, P.T.T. (2023), "Exclusive impacts of lifestyles on preference for interior public space of high-rise building apartment", International Journal of Housing Markets and Analysis, Vol. 16 No. 5, pp. 892-909. https://doi.org/10.1108/IJHMA-04-2022-0051
Publisher
:Emerald Publishing Limited
Copyright © 2022, Emerald Publishing Limited