TY - JOUR AB - Purpose– The purpose of this paper is to identify the challenges when recruiting and retaining rural physicians and to ascertain methods that make rural physician recruitment and retention successful. There are studies that suggest rural roots is an important factor in recruiting rural physicians, while others look at rural health exposure in medical school curricula, self-actualization, community sense and spousal perspectives in the decision to practice rural medicine. Design/methodology/approach– An extensive literature review was performed using Academic Search Complete, PubMed and The Cochrane Collaboration. Key words were rural, rural health, community hospital(s), healthcare, physicians, recruitment, recruiting, retention, retaining, physician(s) and primary care physician(s). Inclusion criteria were peer-reviewed full-text articles written in English, published from 1997 and those limited to USA and Canada. Articles from foreign countries were excluded owing to their unique healthcare systems. Findings– While there are numerous articles that call for special measures to recruit and retain physicians in rural areas, there is an overall dearth. This review identifies several articles that suggest recruitment and retention techniques. There is a need for a research agenda that includes valid, reliable and rigorous analysis regarding formulating and implementing these strategies. Originality/value– Rural Americans are under-represented when it comes to healthcare and what research there is to assist recruitment and retention is difficult to find. This paper identify the relevant research and highlights key strategies. VL - 27 IS - 7 SN - 0952-6862 DO - 10.1108/IJHCQA-04-2014-0042 UR - https://doi.org/10.1108/IJHCQA-04-2014-0042 AU - M. Lee Dane AU - Nichols Tommy PY - 2014 Y1 - 2014/01/01 TI - Physician recruitment and retention in rural and underserved areas T2 - International Journal of Health Care Quality Assurance PB - Emerald Group Publishing Limited SP - 642 EP - 652 Y2 - 2024/04/19 ER -