TY  - JOUR
AB  - Purpose The purpose of this study is to examine how women entrepreneurs are building embeddedness into male-gendered fields and how they are creating embedding in such fields in practice.Design/methodology/approach The qualitative methodology and three indicative case stories within gastronomic industry are illustrated and analysed.Findings The contribution of this study lies in the examination of the multifaceted embedding building process from dis-embedded, marginalised and suppressed position by women entrepreneurs. This was achieved with the help of building embedding through two strategies: sameness, that is, becoming one of the boys and then becoming a challenger, thereby enhancing their professional position.Research limitations/implications The study is subject to limitations; a small sample is not suited for the generalizability of results. The most important implication of this study is the identification of the process of building embeddedness as the most critical resource for women’s entrepreneurship that should be supported by the scholarly and business community.Originality/value The theoretical framework developed for this study laid the foundation for developing literature on the embeddedness of women’s entrepreneurship and how the process of creating embedding becomes instrumental in business ownership.
VL  - 9
IS  - 3
SN  - 1756-6266
DO  - 10.1108/IJGE-07-2017-0037
UR  - https://doi.org/10.1108/IJGE-07-2017-0037
AU  - Aggestam Maria
AU  - Wigren-Kristoferson Caroline
PY  - 2017
Y1  - 2017/01/01
TI  - How women entrepreneurs build embeddedness: a case study approach
T2  - International Journal of Gender and Entrepreneurship
PB  - Emerald Publishing Limited
SP  - 252
EP  - 268
Y2  - 2024/04/24
ER  -