Exposing/correcting SME underperformance myths
International Journal of Gender and Entrepreneurship
ISSN: 1756-6266
Article publication date: 31 January 2020
Issue publication date: 23 March 2020
Abstract
Purpose
The purpose of this paper is to share with up-and-coming young researchers some of the important lessons the author has learnt on his research journey.
Design/methodology/approach
In researching the performance of small and medium enterprises (SMEs) (and, in particular, female-controlled SMEs), the author was very careful to ensure, as far as practical, that appropriate control variables (such as age of business, industry and hours worked) were included in the research design.
Findings
There are two key findings that emerge from the research the author has been involved with over many years. First, the very high SME failure rate often referred to in the literature and popular press is a myth. Second, the belief that female-controlled SMEs underperform male-controlled SMEs is also a myth.
Research limitations/implications
Based on the author’s research experience, there are three key points the author would like to share with the young researchers. First, do not be afraid to question what might appear to be a generally accepted fact. Second, do not jump to a quick and what might appear to be the most obvious conclusion. Third, be aware that unintended consequences can often be associated with quick conclusions drawn from research where there has not been adequate attention paid to a study’s methodology/limitations.
Originality/value
The results from the research the author has been involved with highlight the importance of incorporating key control variables when assessing, and comparing, the performances of female- and male-controlled SMEs.
Keywords
Citation
Watson, J. (2019), "Exposing/correcting SME underperformance myths", International Journal of Gender and Entrepreneurship, Vol. 12 No. 1, pp. 77-88. https://doi.org/10.1108/IJGE-04-2019-0086
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited